SCPN Motion Graphic
Brief from SCPN (Scottish Cancer Prevention Network) to create a 30-second motion graphic to promote a lifestyle change to prevent causes of cancer.
With increasingly sedentary lifestyles and working environments, we chose to focus on encouraging people to walk more as this is something that most of us can do more of everyday.
A collage style was applied to the animation to highlight the fact that we’ve achieved greatness through walking, exploring and running throughout the ages.
You can achieve greatness for yourself by walking more . . .